It’s your life. Choose your health plan.

Welcome to MyBlue. Blue Cross Blue Shield of Michigan individual health plan.

MyBlue offers the quality benefits, flexibility and valuable services you've come to expect from Michigan's most trusted name in health care.

If you are NOT eligible for group health coverage through an employer sponsored health plan then you are eligible to choose a MyBlue plan designed to meet your needs and fit your budget, at any stage of your life. Enroll on-line below.

For more details on the MyBlue program, click here.

Individual Care Blue SM

Comprehensive coverage (including prescription drugs) for you and your family.

Value Blue SM

Basic health coverage with low monthly premiums.

Young Adult Blue SM

Basic health coverage for young adults, age 18 to 30.

Flexible Blue SM

Combine a comprehensive health plan with a tax-advantaged health savings account.

Blue® Cross Blue Shield® of Michigan is a nonprofit corporation and
independent licensee of the Blue Cross and Blue Shield Association.

Click on a Traverse City Area Chamber of Commerce Member agent for online enrollment: