Login Your Account Join the Chamber
  Home Contact Us About the Chamber
Visitor's Guide Chamber Directory Jobs in TC Government Relations Economic Development Leadership Grand Traverse New Designs for Growth
Traverse City Area Chamber of Commerce
Programs Ambassador Program Business and Education Series Chamber's Entrepreneur Focus CEO Roundtable Leadership Grand Traverse Member to Member Benefits Silent Observer Small Business Celebration Taste the Local Difference Young Professionals

Chamber Programs
Business & Education Series


Your Chamber is Taking Reservations for the Next Seminar in the Business & Education Series! Northwestern Michigan College


The Business & Education Series - in partnership with Northwestern Michigan College - was created in response to member feedback from our latest branding initiative, as well as that obtained from our Ambassadors over the last several years. Many of you have expressed a desire to share your experience and expertise with other members, and likewise, many of you request that your Chamber provide educational offerings that are easily accessible and affordable, while also being targeted to your needs as a business person. The Business & Education Series accomplishes both!


"The workshop I attended was full of ideas I could implement that day at our business.  I was taking notes feverishly.  Whereas a college course is based more on theory, these sessions are great for the practical application (delivered in a short timeframe) that the entrepreneur needs." - Beth Holmes-Bozung, Safety Net

If you'd like to present, RFP's are being accepted from Chamber members and you will be contacted within a week of our receipt of your proposal to discuss next steps.

Business and Education Series Frequently Asked Questions.

2008 Business & Education Series Media Sponsor:

Traverse City Record-Eagle

The 2008 Business & Education Series Punch Card!

  • Purchase 10 sessions of the Series for $95 (Savings of $25)
  • Punch card expires December 31, 2008
  • Good for use by any employee within purchasing organization
  • Cannot be used by any organization other than the purchasing organization
  • Mention that you are a punch-card holder when you make your reservation
  • Must present your punch card at session check-in
  • To purchase your punch card, call Cristin Hosmer at (231) 995-7101


2008 Curriculum

LOCATION: All sessions take place in the Traverse City Area Chamber of Commerce Steelcase Business & Education Center, 7:30 - 9 AM.
COST: The cost for each session is $12 (Members Only) and payment is expected at time of reservation.
REGISTER: Register Online or call (231) 995-7101. 
PLEASE NOTE: To register for a session using your punch card please call Cristin Hosmer at (231) 995-7101.  Thank you!

DATE: Thursday, May 1, 2008
TRACK: Management
TOPIC: IRAs + Paperless Payroll:  A Winning Combination for Employee Retention
COMPANY:

Traverse Tax & Accounting, Inc. and Larkin Insurance Group, Inc.

PRESENTER: Jim Dagwell & Greg Lewis
DESCRIPTION:

What is your business doing to ensure that you retain experienced/key staff?  What bonds them to you and your business? 

Employees are your most important asset, and employee turnover is disruptive, unproductive and a severe drag on company assets and growth.

Learn how to increase employee retention by matching an affordable IRA with a cost-efficient paperless payroll system that couples direct deposit with company and employee portals—that are secure and accessible 24/7.
DATE: Tuesday, May 6, 2008
TRACK: Leadership
TOPIC: Reducing Anxiety and Stress in the Workplace:  A Healthy (and Organized) Approach
COMPANY:

Nutriwise, LLC and Traverse Tax & Accounting, Inc

PRESENTER: Barbara W. Berta and Jim Dagwell
DESCRIPTION:

Prolonged anxiety in the workplace not only affects our on-the-job performance, but also our health.  On a personal level, discover how to recognize your symptoms of anxiety, and then how to create a healthier response.  This promotes peak performance, making a huge impact on your health.

In addition, you’ll learn how to create a paperless accounting and payroll department that leverages technology to promote accuracy and efficiency.  Watch those mounds of paper disappear while you lower your stress by significantly reducing error—and labor costs.
DATE: Wednesday, May 14, 2008
TRACK: Leadership
TOPIC: Strategic Planning:  Making the Abstract a Reality
COMPANY: The Village Circle Company
PRESENTER: Cary Paul
DESCRIPTION:

Strategic planning can be complicated and overwhelming.  Sometimes getting a critical piece in place provides the momentum to jump start a stalled effort. 

Bring in your Mission Statement, Vision, Guiding Principles, or Strategic Objectives for an overhaul.  Don’t have anything?  Come with an open mind and leave with new ideas.
DATE: Thursday, May 22, 2008
TRACK: Workforce & Legal
TOPIC: Practical Hiring: Tips & Techniques
COMPANY: Dennis, Gartland & Niergarth
PRESENTER: Kimberly Arbour
DESCRIPTION:

Join this session on practical hiring tips and techniques that apply to any size of business and employer. 

We will include an interactive discussion on various topics, including:  reviewing resumes; preparing for an interview; interviewing format and questions; due diligence; and, answering the question “Does the candidate really want to work for YOU?” 

DATE: Thursday, May 29, 2008
TRACK: Sales & Marketing
TOPIC:

Lifetime Value of Your Clients

COMPANY: OneCoach of Traverse City
PRESENTER: David W. Crater
DESCRIPTION:

Once you acquire an ideal client, you have opportunities to add value and service to a relationship that can last for years.  A key to this process is accurately calculating the lifetime value of a client—and we’ll show you now to do just that. 

DATE: Tuesday, June 3, 2008
TRACK: Management
TOPIC: Find a Franchise to Buy:  Control Your Future—Live Your Dream
COMPANY: Find a Franchise to Buy
PRESENTER: Colleen Bagley and Bill Haskin
DESCRIPTION:

If you ever dream about buying a franchise, come to this presentation! 

We’ll examine the growth of small business in the U.S., explore the benefits and risks of small business “start-ups” vs. franchise ownership, review the wide range of franchise ownership opportunities and the growth of franchising, and focus on franchise brokerage services which are free to those considering small business ownership. 
DATE: Wednesday, June 11, 2008
TRACK: Information Technology
TOPIC: Backing Up Your Data!
COMPANY: TC Training Center
PRESENTER: Carol Brown
DESCRIPTION: You know you should back up your data, but are you doing it?  Do you have the time?  

Learn the basics of creating simple backups of your important data.  We will walk through the process of exploring your Outlook and QuickBooks files.  We will cover organizing your files and creating a useful backup system.  Learn how to burn the backup to a CD, DVD, or Flash Drive.  This class is for the normal computer user/business owner who wants to learn the basics of backing up and restoring data.  This class is not designed for IS or IT professionals. 

DATE: Thursday, June 19, 2008
TRACK: Workforce & Legal
TOPIC:

Eliminate Stress:  Learn “The Work” of Byron Katie

COMPANY: Werthmann Life Coaching, LLC
PRESENTER: Debby Werthmann
DESCRIPTION:

The Work is a simple, yet powerful, process of inquiry that teaches you to identify and question the stressful thoughts that cause suffering.  It’s a way to understand what’s hurting you, a way to end all your stress and suffering.  People who do The Work faithfully report life-changing results. 

This process can be applied to everyday business stress as well as to personal stresses.

DATE: Tuesday, June 24, 2008
TRACK: Management
TOPIC:

What Every Woman Needs to Know About Her Financial Future

COMPANY: Edward Jones Investments
PRESENTER: Briant Sikorski
DESCRIPTION:

While we all need to save and invest, women face a number of unique challenges.  In this seminar, we will identify these challenges and propose strategies to overcome them.

DATE: Wednesday, July 16, 2008
TRACK: Workforce & Legal
TOPIC: Five Winning Ways to Improve Morale in any Organization
COMPANY: True Balance Life Coaching, LLC
PRESENTER: Shann Vander Leek
DESCRIPTION:

Morale is the level of enthusiasm, discipline, enjoyment, conviction, and commitment that people bring to their jobs.  Morale influences productivity, performance, employee theft, turnover, absenteeism, employee-related law suits, internal conflict, customer service. . . your bottom line.

Learn how to improve morale in the workplace, satisfy your “internal customers,” and develop the continued success of your most valuable asset… your employees.

DATE: Thursday, July 24, 2008
TRACK: Sales & Marketing
TOPIC: Marketing Plan
COMPANY: OneCoach of Traverse City
PRESENTER: David W. Crater
DESCRIPTION:

How do you get your marketing message in front of your ideal clients?  What roles will advertising, public relations, and networking play in your marketing effort?  It pays to have a coordinated plan, and we’ll show you how to put one together that results in more clients buying more of your product or service.

DATE: Tuesday, July 29, 2008
TRACK: Management
TOPIC:

Creative Retirement Solutions

COMPANY: Rehmann Financial
PRESENTER:

Ryan H. Sullivan

DESCRIPTION:

Are your personal assets at risk? The rules and regulations governing qualified/non-qualified retirement plans have changed over the past couple of years. Have you adapted to keep up-to-date with these changes in order to protect yourself as a plan trustee? Also, when was the last time you reviewed your plan design? Do you view your plan as "just an employee benefit" or as a high-end tax/retirement planning tool?  

Small business owners and participants in 401K plans will go away from this presentation with knowledge and ideas for improvement their retirement planning.

DATE: Wednesday, August 6, 2008
TRACK: Leadership
TOPIC:

Self-Accountability and “Ownership” in Today’s Work Environment:  How to Achieve It and Why It Is More Important than Ever

COMPANY: MDK Business Solutions, LLC
PRESENTER: Michael D. Khouri
DESCRIPTION:

In the “new” work/home environment today where employees feel stretched to the limit and business competition is intense, you don’t want your employees just “going through the motions.”  National surveys put employee lack of interest at around 87%.  Work is the cause of stress for 75% of employees.

This presentation will give you some ways to create and provide nurture in a work environment that instills employee “self-accountability” and “ownership” of responsibilities. 

DATE: Thursday, August 14, 2008
TRACK: Management
TOPIC:

Find a Franchise to Buy: Control Your Future—Live your Dream

COMPANY: Find a Franchise to Buy
PRESENTER: Colleen Bagley and Bill Haskin
DESCRIPTION:

If you ever dream about buying a franchise, come to this second offering of a popular presentation!

We’ll examine the growth of small business in the U.S., explore the benefits and risks of small business “start-ups” vs. franchise ownership, review the wide range of franchise ownership opportunities and the growth of franchising, and focus on franchise brokerage services which are free to those considering small business ownership. 

DATE: Wednesday, August 20, 2008
TRACK: Workforce & Legal
TOPIC: Legally Protecting Good Will and Creativity as Business Assets
COMPANY: Bishop & Heintz, P.C.
PRESENTER: Douglas S. Bishop
DESCRIPTION:

Does your business take advantage of available legal protections for its good will and creativity?

In today’s business climate, with traditional boundaries constantly expanding and blurring, maximizing any competitive advantage is a priority.  Learn how to select and legally protect identifiers for your business and/or products.  Determine whether your products or methods may be legally protectable.  See how trademarks, copyrights, patents, and trade secrets may apply to your business. 

DATE: Wednesday, August 27, 2008
TRACK: Information Technology
TOPIC: Creating Calendars & Newsletters with Publisher
COMPANY: TC Training Center
PRESENTER: Carol Brown
DESCRIPTION:

Do you need to create Calendars or Newsletters to communicate with employees or customers?  Are you trying to complete these tasks in Microsoft Word, or you aren’t sure where to start?  This session is for YOU!

You’ll learn how using the Microsoft Publisher program can make these tasks simple and easy by using pre-built templates and formatting. 

DATE: Thursday, September 4, 2008
TRACK: Sales & Marketing
TOPIC: PR on a Shoestring
COMPANY: Dennis, Gartland & Niergarth
PRESENTER: Mary Bevans Gillett
DESCRIPTION:

Effective PR doesn’t have to (and shouldn’t) drain your business budget.  This session looks at using public relations as part of an overall communications strategy.

We will discuss PR tips; setting priorities; realistic budgeting; techniques for greatest impact with few dollars; and using “free publicity” through events, talks, partnering, and relationship building.

DATE: Wednesday, September 10, 2008
TRACK: Workforce & Legal
TOPIC:

Courageous Conversations for Successfully Resolving Conflict

COMPANY: Courage Project
PRESENTER: Megan Raphael
DESCRIPTION:

Conflict is a normal part of life.  How we deal with it has a significant impact on business success.  It takes courage and skill to maintain safe, respectful relationships while still getting issues and concerns resolved.

This workshop highlights tools for courageous conversations that lead to successfully resolving all conflicts. 

DATE: Wednesday, September 17, 2008
TRACK: Information Technology
TOPIC: QuickBooks Tips, Tricks, and Shortcuts
COMPANY: Dennis, Gartland & Niergarth
PRESENTER: Cindy Blaum
DESCRIPTION:

Learn the latest tips, tricks, and shortcuts for the popular QuickBooks accounting software with QuickBooks Certified ProAdvisor, Cindy Blaum. 

Discussion will include ideas for using QuickBooks most effectively and efficiently for a variety of business situations, as well as new techniques to streamline entries, create useful reports, and use QuickBooks successfully
DATE: Thursday, September 25, 2008
TRACK: Management
TOPIC:

Profit from Gift Cards in Your Store or Restaurant

COMPANY: Safety Net
PRESENTER: Beth Holmes-Bozung
DESCRIPTION:

What if you could extend some of the Holiday shopping volume into January and February?  According to the National Retail Federation, 75% of consumers purchase gift cards in a given year.  We’ll discuss the reasons to use them to gain additional visits to your business, as well as to generate greater profits. 

This presentation will include design tips, printing options, merchandising, tracking, integrating with a point-of-sale system, and samples and best practices from various businesses.

DATE: Tuesday, September 30, 2008
TRACK:

Management

TOPIC: Determining the Value of Your Business for Estate Planning, Family Transfer, or Third Party Sale
COMPANY: Corporate Finance Associates
PRESENTER: Warren Cline
DESCRIPTION:

Is this a time when you need to determine the value of your business:  If so, then this session is for you. 

You will hear about the methods and approaches of estimating business value, simplified valuation formulas, and the impact of a private business on retirement planning and estate planning.  Also, we will discuss valuation strategies for passing on the family business to the kids and the implications of selling to a third party.

DATE: Tuesday, October 7, 2008
TRACK: Sales & Marketing
TOPIC:

Improve Your Sales—Looking at the Salesperson “Problem”

COMPANY: Dale Carnegie Training
PRESENTER:

Rick Peterson

DESCRIPTION:

Salespeople have many problems.  Even the most successful, when confronted, will admit they could be even better.  Three major problems of salespeople are organization, motivation, and confidence.  The average salesperson works in an atmosphere of failure, tension, and rejection.  They fail from 70 – 90% of the time.  They have a negative-conditioned subconscious mental attitude.

Let’s spend some time together learning more about the only place a sale takes place and the only permanent solution to increase your success. 

DATE: Wednesday, October 15, 2008
TRACK: Management
TOPIC:

Tax Planning for Businesses and Self-Employed Individuals

COMPANY:

The Rehmann Group

PRESENTER: Christopher L. Morse and Kerry J. Nelson
DESCRIPTION:

Albert Einstein once said the hardest thing in the world to understand is the income tax.  We’ll take the income tax (and all the other taxes that federal, state, and local agencies can throw at us) over the Theory of Relativity any day!

Our seasoned tax professionals will deliver business wisdom to help you understand how taxes impact your personal and business interests.  We will offer information on recent tax law changes, as well as yearend tax planning tips and tricks for you to use as 2008 draws to a close. 

DATE: Wednesday, October 22, 2008
TRACK: Information Technology
TOPIC:

Spicing Up your PowerPoint Presentations using Custom Animation

COMPANY: TC Training Center
PRESENTER: Carol Brown
DESCRIPTION:

Learn all you need to know to create powerful presentations using the Custom Animation feature of Microsoft PowerPoint.  Most people who know PowerPoint are familiar with making text appear on the slide upon a click of a mouse button.  In this session, discover how to add more animation to enhance the slideshow and your presentation.

Learn how to customize the movements to emphasize text (change color, grow/shrink), to animate the exit of text or pictures, and to create your very own custom motion paths.  We will also explain the basics of timing, adding sound clips, and changing the overall preferences of animation.  A basic prior understanding of the PowerPoint program will be helpful.
DATE: Thursday, October 30, 2008
TRACK: Management
TOPIC:

Fight Rising Health Care Costs with Health Savings Accounts

COMPANY:

Traverse Tax & Accounting, Inc. and Larkin Insurance Group, Inc.

PRESENTER: Jim Dagwell and Greg Lewis
DESCRIPTION:

If winning the battle against endlessly rising healthcare costs seems hopeless, take heart.  Health Savings Accounts (HSAs) could be the break you’re looking for. 

This session will explain the tax and benefit advantages that HSAs have to offer and will answer your questions about setting up an HSA program.  You just might find HSAs to be your greatest ally in the war against rising health care costs. 

DATE: Wednesday, November 12, 2008
TRACK: Workforce & Legal
TOPIC: 7 Winning Characteristics of a Dynamite Team
COMPANY: True Balance Life Coaching, LLC
PRESENTER: Shann Vander Leek
DESCRIPTION:

Members of high performing teams share a strong sense of purpose and a common set of values. 

This workshop will deliver 7 key areas to improve team productivity in the workplace and develop the continued success of your most valuable asset—your employees. 
DATE: Thursday, November 20, 2008
TRACK:  Sales & Marketing
TOPIC: Lead Conversion
COMPANY: OneCoach of Traverse City
PRESENTER: David W. Crater
DESCRIPTION:

Getting your message out is only half the story.  Once you expose prospects to your messaging, you must close the sale. 

We’ll examine every part of the lead conversion process to help you make sure that you turn more of your prospects into paying clients. 

DATE: Tuesday, December 2, 2008
TRACK: Workforce & Legal
TOPIC: Hiring & Firing: Best Practices For Keeping The Peace...And Staying Out of Court
COMPANY: Smith, Haughey, Rice & Roegee
PRESENTER: Rachel Brochert Roe
DESCRIPTION:

Learn a number of easy and inexpensive ways in which you can ensure that your hiring process is legal and your hiring decisions are foolproof. Find out about opportunities during the hiring process to set the stage with commitments that can remain in place once an applicant is selected for hire.

If termination seems imminent, learn which termination decisions can get you into trouble and which techniques can help ensure your decisions aren’t second-guessed. Also, find out about the benefits of offering a severance agreement.

DATE: Wednesday, December 10, 2008
TRACK: Workforce & Legal
TOPIC: Lean Office
COMPANY:

Training & Research, Northwestern Michigan College

PRESENTER: Tyler Cerny
DESCRIPTION:

Are you and your co-workers in the office ever frustrated by what seem to be wasteful activities and movements?  Do you ever want to be able to eliminate steps in your processes that don’t add value to your customers?

This presentation will help you identify eight types of waste and apply Lean Enterprise Tools to reduce or remove them.  You will leave with helpful ways to diminish inefficiencies and redundancies in your office processes.