The Michigan Senate will hold a hearing on Thursday (Feb. 11) regarding funding solutions for the Pure Michigan advertising campaign, which generated $250,000,000 in tourist spending and $17,500,000 in state taxes in 2009.

The first-ever Pure Michigan national advertising campaign brought 680,000 new trips from outside the Great Lakes region to Michigan businesses in 2009. Without a funding solution, this program, which generates $2.23 for ever dollar invested, will be cut by 82%, virtually eliminating the benefits on which nearly all Michigan businesses now depend.

The 2010 Business Camp is free and will help attendees in their job hunting skills. Scheduled for Thursday, Feb. 11 at the NMC University Center Campus from 8-12:30, the Business Camp is free, thanks to the sponsorship of Northwest Michigan Works! and Northwestern Michigan College. For complete information, click here.